Texture
Choose lotions, balms, butters, gels, sprays, bars, and scrubs by customer experience.
Formula planning
Formulation Guide
A practical formulation guide for brands choosing wholesale bases, private label paths, and product categories that fit their customers.
Ask about formulasChannel
Different products work for boutiques, spas, gyms, hotels, outdoor shops, and natural grocers.
Compliance
Keep language centered on cosmetic use, routine support, scent, feel, cooling, and warming sensations.
Strategy
The right formula depends on where it sells
Start with the customer and channel, then choose the formula. A tourist gift shop, spa backbar, refill store, and running shop should not all carry the same product mix.
Support
Formulation decisions with commercial context
We help brands think through texture, packaging, scent, size, reorder velocity, and claims before committing to a production path.
Process
1
Define audience
2
Choose texture
3
Select format
4
Sample
5
Launch
BodyWholesale.com