Wholesale pricing for growing bath & body brands
Ingredients

Color and scent

Ingredient encyclopedia

Colorants in skincare

Colorants help bath bombs, shower steamers, bubble bath, scrubs, and whipped soap look intentional on shelf and in use. Cosmetic color selection must match product type, usage area, and applicable color additive rules.

Why it is used

  • Makes bath and body products easier to merchandise by scent or collection.
  • Creates a more engaging in-use bath or shower experience.
  • Supports private label brand color systems.

Good to know

Color behavior can change in water, oil, high pH, or low pH systems.

Bath colorants should be reviewed for staining and cleanup experience.

Only appropriate color additives should be used for the product category.

Claim guardrail

Describe colorants as visual and merchandising ingredients. Avoid implying color changes product efficacy.

Research notes

Source-aware, cosmetic-safe education.

These notes are written for ingredient education and wholesale merchandising. Final formulas, labels, allergens, and claims should be reviewed for the finished product.