Wholesale pricing for growing bath & body brands
Ingredients

Formula support

Ingredient encyclopedia

Phenoxyethanol in skincare

Phenoxyethanol is a common preservative used in many water-containing cosmetic formulas as part of a microbial quality strategy.

Why it is used

  • Supports water-containing lotions, gels, sprays, and creams.
  • Helps formulas remain suitable through normal use.
  • Supports responsible private label product development.

Good to know

Often paired with ethylhexylglycerin.

Used for product preservation, not as a hero skincare active.

Preservation should be verified on the finished formula.

Claim guardrail

Keep language cosmetic and sensory: formula role, texture, scent, cleansing, bath experience, or skin feel. Avoid disease, injury, pain, detox, or treatment claims unless a finished product has been reviewed for that claim path.

Research notes

Source-aware, cosmetic-safe education.

These notes are written for ingredient education and wholesale merchandising. Final formulas, labels, allergens, and claims should be reviewed for the finished product.